Communications technology is the powerful vehicle that carries information around the planet and enables us to communicate with more people in less time. Diverse mediums, such as newspapers, magazines, radio, television, and electronic media, extend the reach of written and spoken words and provide ready access to news, information, and entertainment.

Behind the flip of a television switch or click of a computer mouse are vast numbers of mass communication professionals who work day in and day out to track down, record, and transmit news and information. From broadcast journalists, photographers, and editors, to graphic designers, producers, and e-commerce managers, these professionals connect the world and keep us informed using a variety of audio and visual media.

Employment in this field varies according to position but is generally very competitive. Across the board, job prospects are best for individuals who have a college degree, along with exceptional talent, experience, and technical skill.

Mass communication professionals must have a sense for what is newsworthy and be able to communicate it clearly and logically through the written and spoken word. Sharp reading and comprehension skills are essential, as well as creativity, curiosity, accuracy, diplomacy, and perseverance. Physical and emotional stamina is also required to deal with pressing deadlines, irregular hours, and dangerous assignments.

A variety of skills are needed to gather information, prepare it for presentation, and transmit it through print, broadcast, and electronic media. Good oral and written communication skills are essential, along with the ability to listen, interview, and investigate. Accuracy, clarity, credibility, and speed are also needed to remain competitive. Technical skills are necessary to operate equipment such as computers, cameras, and video editors.

A wide range of backgrounds is suitable for a career in mass communications. Most employers require a bachelor’s degree in a field such as communications, journalism, or public relations. Some positions may also require a master’s degree in business administration. A broad base of knowledge is extremely valuable. Studies should include foreign languages, business education, environmental science, politics, psychology, and sociology, in addition to typical communications courses.

Work experience is usually required for higher-ranking positions. Many communications professionals start their careers in entry-level jobs or smaller markets to improve skills, gain confidence, and make contacts.

This industry is generally very hectic and characterized by tight deadlines, long hours, noisy work settings, and strong competition to break stories. Travel is a daily requirement for many workers and sometimes involves overnight stays. Work hours are typically irregular and frequently include evenings, nights, weekends and holidays.