Career Description:
As companies have brought the production of marketing,
promotional, and other kinds of materials in-house, they
have
increasingly employed people who can produce such materials
through
desktop publishing.
Desktop publishing encompasses a number of different kinds
of jobs.
People employed in the field of desktop publishing may work
as project
administrators, production specialists or directors, graphic
artists or
computer graphics specialists, technical illustrators,
public relations
representatives, desktop publishing specialists, writers or
technical
writers, editors, and directory, book or magazine publishers
Labor Trends:
New jobs and opportunities will abound as the desktop
publishing field changes. Opportunities for designers and
writers will
grow faster than average over the next few years, although
competition
may be keen in some fields.
Personal Attributes:
Desktop publishers should be creative, artistic, and
resourceful. In addition, they must have technical
aptitude and an
ability to prioritize and meet deadlines. Written and
verbal
communication skills are needed to interact with
clients, and patience
is often needed to revise projects until clients are
satisfied.
Required Skills:
Depending on the assignment, desktop publishers may be
called upon to write and edit text, create graphics to
accompany text,
convert photographs and drawings into digital images and
then manipulate
those images, design page layouts, or create proposals,
presentations
and advertising campaigns.
Required Experience:
For most jobs, a college degree is the minimum
requirement. However, while it is helpful to have
formal training in
graphic arts, communication, or writing, many people
who currently work
in desktop publishing have received most of their
training on-the-job.
Working Conditions:
Many different kinds of companies employ desktop
publishers, especially those who create corporate
communications
in-house. Persons with an interest in desktop
publishing can look for a
job in almost any industry sector.
Those who want to specialize in some aspect of the
production process
can seek work in advertising or art agencies; public
relations firms;
pre-press service bureaus; book, directory or magazine
publishers;
design firms; or companies that specialize in
corporate communications.