Digital media careers involve working with a combination of media, such as text, graphics, video, audio and animation in digital format.

There is a lot of overlap between digital media and related industries, such as advertising, computer hardware and software, telecommunications, and publishing, so the job possibilities are unlimited. The uses of digital media are also great: reference works, children’s projects, games, digital periodicals, music and performance, education, training, marketing and sales, and presentations.

With the growth of the World Wide Web and the interactive software industry, the field of multimedia development is in a period of healthy growth, making job opportunities promising.

In addition to technical skills, workers in digital media need creativity and flexibility. Additionally, good writing and interpersonal skills are necessary.

A bachelor’s degree can be helpful, but ability is as important as formal training. Workers in digital media must know the newest advances in desktop computer technology, drawing on the skills of the computer programmer and the visual artist to integrate graphics, text, and digital audio and video.

Employers may require 2 to 4 years experience in one of the digital media areas.

Digital media is a relatively new field, so traditional employers are in the process of formulating their needs. As a result, many digital media workers are self-employed and frequently work on a freelance basis.

In addition to freelancing, digital media workers may also be employed by Web development companies, interactive software publishers, and media production companies who design marketing presentations and trade show interactives for corporations.