Sales and marketing professionals provide consumers with the needed resources to help them make a positive purchasing decision. Although the goal of advertising campaigns and promotions may be to pre-sell a product or service, it often takes a skilled sales or marketing professional to convince a buyer that a product or service is essential to their satisfaction. They identify what customers want to accomplish and help them meet their goals and objectives.

Persons interested in becoming a sales or marketing professional must keep in mind that employment opportunities and earnings fluctuate from year to year due to global competition, changing economic conditions, and consumer preferences.

In addition, increases in the variety of goods and services to be sold are often tempered by new efficiencies. Technologies such as voice and e-mail, portable phones, and laptop computers have greatly enhanced worker productivity but have also impacted overall employment growth.

A successful sales or marketing career requires a persuasive, assertive, and pleasant personality that is not easily discouraged. Professionals also need high motivation, an abundance of energy, and a strong customer service ethic.

Sales and marketing professionals will have a variety of work settings and responsibilities. Some work on their employer’s premises; others work in assigned territories. Some sell directly to consumers; others sell to manufacturers, wholesale and retail establishments, government agencies, and other institutions.